Rodale, Inc. was started in Emmaus, PA - publishers
senior creative director
concept • execution • design • photography direction
combined with web banners, web, emails
increase sales and brand identity

Belk
A Southern based department store started by William Henry Belk

art director
photography direction • execution

Belk
art director
photography direction • execution • all images  are shot in a variety of ways in order to be used on all platforms

QVC
associate creative director for all photography standards and direction
creative new photography guide lines for specific hosts' programing
ITKWD - In The Kitchen With David - for foodies
YHJ - You're Home With Jill - crafts and food
increase host ownership of their look and to engage viewership

QVC
Home Shopping network created by Joseph Segal
QVC “Quality, Value, Convenience”

associate creative director for all photography standards and direction
photography direction • execution • all images are shot in a variety of ways in order to be used on all platforms
the great part about this position was the diversity in vendors, clients and products we got to work with

QVC
associate creative director for all photography standards and direction
creative new photography for TSVs (Today Special Value) ads
increase viewership

Mervyn's
A California retail chain was started by Mervin Morris and later bought by Target Corporation

team; copywriter, art director, myself - creative manager
my part final layout, and/or layout itself, photography direction, edits
concept • design • photography direction • execution


A.C.Moore
art director
concept work to re-create the look and feel of the store
show what and how your crafts can enhance your home

World Market
art director
concept and creative

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