Home Retail
branding, concepts, layouts, execution, photography
projects in the studio and on location
Rodale, Inc. was started in Emmaus, PA - publishers senior creative director concept • execution • design • photography direction combined with web banners, web, emails increase sales and brand identity
Belk A Southern based department store started by William Henry Belk art director photography direction • execution
Belk art director photography direction • execution • all images are shot in a variety of ways in order to be used on all platforms
QVC associate creative director for all photography standards and direction creative new photography guide lines for specific hosts' programing ITKWD - In The Kitchen With David - for foodies YHJ - You're Home With Jill - crafts and food increase host ownership of their look and to engage viewership
QVC Home Shopping network created by Joseph Segal QVC “Quality, Value, Convenience” associate creative director for all photography standards and direction photography direction • execution • all images are shot in a variety of ways in order to be used on all platforms the great part about this position was the diversity in vendors, clients and products we got to work with
QVC associate creative director for all photography standards and direction creative new photography for TSVs (Today Special Value) ads increase viewership
Mervyn's A California retail chain was started by Mervin Morris and later bought by Target Corporation team; copywriter, art director, myself - creative manager my part final layout, and/or layout itself, photography direction, edits concept • design • photography direction • execution
A.C.Moore art director concept work to re-create the look and feel of the store show what and how your crafts can enhance your home