Rodale
Holiday Craft GIF for web / blog
senior creative director
execution, working with a food stylist and photographer
increase viewership with "how to"

Rodale
Holiday Baking and Cooking
senior creative director concept, design, execution
working with a food stylist, photographer, web designer

Rodale
Black Friday Sale
senior creative director concept, design, execution
working with a web designer

QVC
Weekly Food Shot for on line and TV sales with a variety of vendors
Lookbooks are to showcase different varieties of products by category: dinner. desserts for meal planning
grid below shows more breathe of assortment from weekly shoots
associate creative director team lead, meeting lead with buyers, concept, producer, photography direction, execution
work with a chef, photographer and stylist
food sales on line up 20%

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