Rodale Holiday Craft GIF for web / blog senior creative director execution, working with a food stylist and photographer increase viewership with "how to"
Rodale Holiday Baking and Cooking senior creative director concept, design, execution working with a food stylist, photographer, web designer
Rodale Black Friday Sale senior creative director concept, design, execution working with a web designer
QVC Weekly Food Shot for on line and TV sales with a variety of vendors Lookbooks are to showcase different varieties of products by category: dinner. desserts for meal planning grid below shows more breathe of assortment from weekly shoots associate creative director team lead, meeting lead with buyers, concept, producer, photography direction, execution work with a chef, photographer and stylist food sales on line up 20%